Branding your small business can be a tricky and daunting task to start and implement. With our Branding Toolkit for Small Business Owners workshop we'll help you determine your brand's values, how to communicate those values to customers, and tips to strengthen your visual identity. If you don't have any existing branding (logos, website, etc.) you'll get a crash course in the basics of creating a logo and moving forward from there.
A healthy diet is good for everyone. But as people get older, cooking nutritious food can become difficult and sometimes physically impossible. A pot of soup can be too heavy to lift. And there's all that time standing on your feet. It's one of the reasons that people move into assisted living facilities. But a company called Chefs for Seniors, who worked with the SBDC at UW-Madison, has an alternative:
When it comes to starting a business, location is key. A business’s location determines its customer base, informs its marketing and branding strategy and even affects its financials. For longtime residents and transplants alike, it’s important to understand a city from a business perspective before starting a new venture there. NerdWallet talked to Madison business owners and business experts about what to know beforehand.