Brewing Co. Breaks Ground on New Facility

Barley John's Brewing Compay co-owners John Moore and Laura Subak, secured over $4 million in funding to bring a production facility to Wisconsin. Moore and Subak worked with the SBDC at UW-River Falls on financial documents needed for the loans.  With necessary financing in place, they broke ground on New Production Facility in Western Wisconsin in August.


Pictured below are Wisconsin SBDC at UW-River Falls director Steve DeWald with John Moore and Laura Subak. 

SBDC at UW-River Falls Director at Groundbreaking




On August 20th, a large crowd of community leaders, family, and friends gathered near the corner of Wisconsin Drive and Madison Avenue in the New Richmond Business & Technical Park (New Richmond, Wisc.) to celebrate the groundbreaking of a 13,000 square foot beer production facility and taproom for Barley John’s Brewing Company. Co-owners John Moore and Laura Subak, a husband and wife team, announced the project last February and the groundbreaking caps two years of dreaming and planning. The brewery has the capacity to produce 10,000 barrels per year.


Beth Thompson, New Richmond’s community development director, emceed the ceremony. Local dignitaries included Mayor Fred Horne and members of the city council, New Richmond city staff, New Richmond EDC Commissioners, New Richmond Area Chamber of Commerce, New Richmond Area EDC board members, County Board Chair Roger Larson, County Supervisor Daniel Hansen, St. Croix EDC board and staff, State Representative John Murtha, State Senator Sheila Harsdorf, and Jesse Garza from U.S. Representative Sean Duffy’s office.


The couple has owned Barley John’s Brew Pub in New Brighton, Minnesota since 2000 but Minnesota law restricts brewpubs to on-site sales, meaning beer produced at brewpubs is not available in other bars and cannot be sold as a packaged product in liquor stores. This provided New Richmond with the opportunity to recruit the micro-brewery to the business park. Barley John’s connection to Paul Werni of 45th Parallel Spirits, also located in the business park, established another pathway to make the brewery a reality.


Derrick Building Solutions, LLC (New Richmond, Wisc.) is the general contractor for the project. It carries a price tag in excess of $3.5 million. Using Wisconsin Tax Incremental Financing (TIF) law, the City of New Richmond wrote-down the cost of the lot and waived water and sewer access fees. First National Community Bank teamed up with Wisconsin Business Development on financing through a Small Business Administration (SBA) 504 loan. The Regional Business Fund, Inc., serving eight counties in west central Wisconsin, also financed a portion of the project. The Small Business Development Center at UW-River Falls provided financial forecasting services to Moore and Subak.


Barley John’s Brewing will produce its four signature styles of beer, including Little Barley, IPA, Wild Brunette, and Old 8 Porter. Seasonal beers will be added in the future. Products will be available in cans, kegs, growlers, or on tap.


Consumers can sample Barley John’s products at a taproom in the production facility. Taprooms are an important amenity for micro-breweries. They usually overlook the brewing operations to give customers a firsthand look into how beer is produced. Taproom patrons enjoy the freshest beer on-tap and brewers obtain feedback on limited-run, experimental beers.


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