La Crosse Digital Marketing

Digital Marketing

Would you like to learn more about how to market your business online, create a website, or improve your website's traffic?  We are offering seminars on these topics and more!  To check for upcoming workshop dates, go to the Calendar of Events and specify Topic: Marketing and Sales, Time Range: One Year, and click Search.  You can register for upcoming workshops through the Calendar of Events or call our office at 608.785.8783 or send us a message.

 

Search Engine Optimization

 

In Search Engine Optimization (SEO), you'll learn:

• What SEO is and why it's important for any business website

• Why Content is King and how content marketing can boost your rankings in the search engines

• Technical SEO basics and how to ensure your website is "search engine friendly"

• Link building strategies

• Local SEO tactics to boost your rankings (and traffic) for local searches

• Free tools that can help you implement your SEO strategy AND measure your success

 

Instructor: Sarah Arendt-Beyer

Fee: $30

 

Website Basics for Business

 

Learn a specific 10-step process to getting your business Web site online. Everything from how to register a domain name to learning how to accept payments. More specifically, this 2.5 hour workshop will cover the following topics:

 

  • Develop a budget
  • Register domain name
  • Select a Web host
  • Select a Web site template
  • Site architecture
  • Write Web content
  • Install Google Analytics
  • E-commerce setup
  • Recruit affiliates
  • Optimize your content for search engines

Instructor: Sarah Arendt-Beyer

Fee: $30

 

Google AdWords

 

In Google AdWords, you'll learn:

• How Google AdWords works and how it fits into an overall marketing strategy

• Easy steps for setting up a Google AdWords account

• The differences between Google AdWords campaign types and how to choose the best mix for your business

• Simple strategies to optimize your campaigns and maximize your return on investment

• How to create winning ads

• Strategies for building effective landing pages that convert

• Free tools that help you optimize your campaigns and track results

 

Instructor: Sarah Arendt-Beyer

Fee: $30

 

Building a WordPress Website

 

This 2-session workshop is a hands-on opportunity to build your own WordPress website under the guidance of a professional web developer.  It is a guided tour of how to set up and configure a website using the open-source platform, WordPress.  The first session will help participants install a theme, add and edit pages, and add and configure widgets and plugins.  The second session will allow participants the opportunity to ask questions and get one-on-one help building out their websites.

 

After registering for the class, complete the Website Registration Information form (also located on the registration page) and email it to sbdc@uwlax.edu so your website can be ready for your first class. You can also call 785-8783 to give this information by phone, or we can email the form to you.

 

Instructor: Sarah Arendt-Beyer

 

The fee is $169.  Register by March 23 for the spring seminar or by September 28 for the fall seminar and the fee is $144 - use code EBWP

 

Register for Website Basics for Business and Building a WordPress Website together and save! Use code WEB and pay a combined registration fee of only $169.

 

Social Media Marketing

  

In Social Media Marketing, you'll learn:

• How to choose the right social media platforms for your business

• Which social media management tools can save you time and money - and which to skip

• How to set up and manage a Facebook ad campaign that WORKS

• Creative ideas for keeping your social media accounts fresh & interesting

 

Instructor: Sarah Arendt-Beyer

Fee: $30

 

 

You may cancel or transfer your registration up to five business days before the start date for a full refund.  If you do not show or cancel the day of the event, you are responsible for the full fee.  You may substitute another person for your registration at any time.